1. Introduction

Tier 1 Tactical Training ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website tier1tacticaltraining.com (the "Site"), including any other media form, media channel, mobile website, or mobile application related or connected to the Site.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site. By accessing or using our Site, you agree to this Privacy Policy.

This Privacy Policy applies to information we collect:

• On this Site.
• In email, text, and other electronic messages between you and this Site.
• Through mobile and desktop applications you download from this Site.
• When you interact with our advertising and applications on third-party websites and services.

2. Information We Collect

Personal Information You Provide to Us

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Sign up for our newsletter
• Purchase products or services
• Submit a contact form
• Participate in surveys or contests
• Post comments or content on our Site

The personal information we collect may include:

• Name
• Email address
• Mailing address
• Phone number
• Payment information
• Login credentials

Information We Collect Automatically

When you access our Site, we may automatically collect certain information about your device and usage of the Site, including:

• Device type, operating system, and browser information
• IP address and geolocation data
• Pages you visit and features you use on our Site
• Referring website or application
• Time spent on the Site and frequency of visits
• Network connection type and Internet Service Provider

We collect this information using cookies, web beacons, and other tracking technologies. See our Cookies section below for more information.

Information from Third Parties

We may receive information about you from third parties including:

• Business partners
• Social media platforms when you interact with our content or connect your social media account to our Site
• Payment processors regarding your purchases
• Marketing and analytics providers

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Create and manage your account
• Process your purchases and provide you with products and services
• Send you order confirmations, receipts, and updates
• Respond to your inquiries and provide customer support
• Send you marketing communications about our products, services, and promotions
• Improve our website, products, and services
• Personalize your experience on our Site
• Analyze usage trends and preferences
• Detect, prevent, and address technical issues, security breaches, or fraudulent activities
• Comply with legal obligations

Legal Basis for Processing (for EEA Users)

If you are located in the European Economic Area (EEA), we collect and process your personal information based on one or more of the following legal grounds:

• Performance of a contract: We need to process your information to perform our obligations under a contract with you, such as our Terms of Service or when you purchase products.
• Legitimate interests: We process your information for our legitimate interests while applying appropriate safeguards to protect your privacy.
• Consent: You have given us specific consent to process your personal information for a specific purpose.
• Legal obligation: We need to process your personal information to comply with a legal obligation.

4. How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, including:

• Payment processors
• Email service providers
• Customer support services
• Web hosting providers
• Analytics providers
• Marketing and advertising partners

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements

We may disclose your information where required to do so by law or subpoena, or if we reasonably believe that such action is necessary to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing
• Protect the personal safety of users of the Site or the public
• Protect against legal liability

With Your Consent

We may share your information with third parties when you have given us your consent to do so.

5. Cookies and Similar Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our Site. These tools help us collect information about how you use the Site, such as the pages you visit and the links you click, and they may assist in your use of the Site, for example, by remembering your preferences.

Types of Cookies We Use

• Essential cookies: These cookies are necessary for the Site to function properly and cannot be switched off in our systems.
• Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site.
• Functionality cookies: These cookies enable the Site to provide enhanced functionality and personalization.
• Targeting/advertising cookies: These cookies may be set through our Site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

Your Cookie Choices

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Site.

Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Our Site does not currently respond to "Do Not Track" signals.

6. Your Privacy Rights

For All Users

You have certain rights regarding your personal information, including:

• Access: You can request a copy of the personal information we hold about you.
• Correction: You can ask us to correct inaccurate or incomplete information about you.
• Email Communications: You can opt out of marketing emails by following the unsubscribe instructions in the emails or contacting us. Note that you may continue to receive transactional or service-related communications.

Additional Rights for EEA, UK, and California Residents

If you are located in the European Economic Area (EEA), the United Kingdom, or California, you may have additional rights under applicable data protection laws, including:

• Deletion: You can ask us to delete your personal information in certain circumstances.
• Restriction: You can ask us to limit the way we use your personal information.
• Data portability: You can ask for a copy of certain personal information in a machine-readable format.
• Objection: You can object to our processing of your personal information in certain circumstances.
• Withdrawal of consent: If we process your personal information based on your consent, you can withdraw your consent at any time.

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit our CCPA Privacy Notice for California Residents.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements or to provide you with our services.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Site is at your own risk. You should only access the Site within a secure environment.

Payment Security

We use trusted third-party payment processors to handle all payment transactions. We do not store your full credit card details on our servers. All payment transactions are encrypted using SSL technology.

8. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us. If we learn that we have collected personal information from a child under the age of 16 without verification of parental consent, we will take steps to delete that information from our servers.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

10. Contact Us

If you have questions or comments about this Privacy Policy, your personal information, our use and disclosure practices, or your consent choices, please contact us at: